Case Studies in Festival and Event Marketing and Cultural Tourism

Case Studies in Festival and Event Marketing and Cultural Tourism

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A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.Getz, D. (1997) Event management and event tourism. ... A practical guide. ... Harlow: Pearson Education Limited. ... King, B.E.M. and Jago, L.K. (2003) a#39;A tale of two cities: Urban tourism development and major events in Australiaa#39;. in Proc.


Title:Case Studies in Festival and Event Marketing and Cultural Tourism
Author: Jane Ali-Knight, Donna Chambers
Publisher: - 2006
ISBN-13:

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