Essentials of Strategic Management
Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authorsa market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textas presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| Title | : | Essentials of Strategic Management |
| Author | : | Charles Hill, Gareth Jones |
| Publisher | : | Cengage Learning - 2008-10-13 |
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