IdeaWise
Kellehera#39;s now famous unconventional story started with a decision to fly only one airplane, the Boeing 737, to reduce maintenance, training, and inventory costs. Rather than cre- ate several expensive hubs like other airlines, Southwest choseanbsp;...
| Title | : | IdeaWise |
| Author | : | Steve Rivkin, Fraser Seitel |
| Publisher | : | John Wiley & Sons - 2002-10-15 |
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