Managing Global Innovation

Managing Global Innovation

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Based on empirical research from over 240 interviews, the authors present new concepts and trends in global RaD management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation.Ford Ford Exxon Exxon 3. ... General Motors IBM General Electric Hitachi 6. ... Toyota Toyota Hitachi FOrd 9. ... Fiat Fiat Siemens Unilever Source: World Investment Report (1997, 1996, 1995, 1994). active companies, 40% of whom were working with their international subsidiar16S. ... 70-80% of worldwide investment in Raamp;D is attributed to the 150 largest technology-intensive companies (Gerybadzeanbsp;...


Title:Managing Global Innovation
Author: Roman Boutellier, Oliver Gassmann, Maximilian v. Zedtwitz
Publisher:Springer Science & Business Media - 2013-03-09
ISBN-13:

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