Marketing Accountability
... a fully integrated marketing planning methodology, based on Malcolm McDonalda#39;s best-selling book, Marketing Plans; ... analysis and GAP analysis; MatMar: prepares the BCG matrix, the directional policy matrix and the Ansoff matrix; MBAanbsp;...
| Title | : | Marketing Accountability |
| Author | : | Robert Shaw, Laura Mazur |
| Publisher | : | Robert Shaw - 1997-01-01 |
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