Marketing and management in the high-technology sector

Marketing and management in the high-technology sector

4.11 - 1251 ratings - Source



life cycle, 2 18, 255, 262 segmentation, 1 1 9 support, 28, 50, 75, 77, 95, 97, 263, 278, 355 type, 258, 261 value, 218 product ... 5, 36, 236, 288, 291, 295, 296, 347, 352, 353 quality: assurance, 208 of air products, 35, 72, 293 of air service, 158 ... 289, 350, 351, 352 royalties, 146 RPM, 37, 40, 159, 160, 301 runway, 144, 171, 172, 174, 206, 304, 308, 309 Saab, 15, 18, ... 229, 234 scenario, 9, 19, 104, 107, 118, 124, 229, 259, 272, 290, 326 schedule generation, 324 seat pitch, 166, 167, anbsp;...


Title:Marketing and management in the high-technology sector
Author: Domenico Ferreri
Publisher:Greenwood Publishing Group - 2003
ISBN-13:

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