Marketing in Australia
Apart from its lighter weight and European suspension and body style, experts felt that P76 was not innovative. It did, however ... Personnel and morale One critical factor in the Leyland P76 history was the human element. ... A typical headline in Australian Motor Manual, after exhaustive tests, read a#39;P76 Makes the Gradea#39;.
| Title | : | Marketing in Australia |
| Author | : | Philip Kotler |
| Publisher | : | - 1989 |
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