Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media

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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on todaya€™s digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insidera€™s look at what ita€™s like to work in each business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Editorial review has Copyright 2013 Cengage Learning. ... The PR factor 2012: The expanding power of public relations. ... Public Relations Journal, 13. Glover ... Apple buffs marketing savvy to a high ... Los Angeles Times Staff (2012, December). ... Horse marches through John Wayne Airport to mark air service to Canada.


Title:Media/Impact: An Introduction to Mass Media
Author: Shirley Biagi
Publisher:Cengage Learning - 2014-01-01
ISBN-13:

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