Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

4.11 - 1251 ratings - Source



This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academya€™s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Credit card marketing in developing countries seems to be one of those cases where adopting to local conditions would be ... References Adcock, W. A., E. Hirschman and J. L. Goldstucker (1977), aquot;Bank Credit Card Users: An Updated Profileaquot;, Advances in Consumer Research, vol. ... Hirschman, E.C. and J. Goldstucker (1978), aquot;Bank Credit Card Usage in Department Storesaquot;, Journal of Retailing, vol.54, anbsp;...


Title:Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Author: Victoria L. Crittenden
Publisher:Springer - 2015-03-13
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA