Revenue Management and Survival Analysis in the Automobile Industry

Revenue Management and Survival Analysis in the Automobile Industry

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AndrAc Jerenz develops a price-based revenue management framework to support retailers in establishing better and more profitable pricing strategies, including assigning an initial asking price and the adjustment of price over time.Thus, the disposal of used cars through professional retailers has to be regulated by the price. 2.2.4.2 Challenges and Opportunities in the Used Car Market As shown before, the used car market generates the lowest profit margins with nearly zero percent in 2004. ... higher profit margins by offering attractive auxiliary services for their customers such as customized warranties on maintenance contracts.


Title:Revenue Management and Survival Analysis in the Automobile Industry
Author: André Jerenz
Publisher:Springer Science & Business Media - 2008-08-01
ISBN-13:

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