Seizing the White Space

Seizing the White Space

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Business model innovation is the key to unlocking transformational growtha€”but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectorsa€”including retail, aviation, and mediaa€”and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.They compete by improving their products and services while reducing costs and prices through greater efficiency. ... Customers will no longer pay a premium for additional performance improvements;they want higher qualityand reliability. ... automakers entered the U.S. market in the 1960s, for example, they introduced small cars like the Toyota Corona to establish a foothold with price-sensitive buyers.


Title:Seizing the White Space
Author: Mark W. Johnson
Publisher:Harvard Business Press - 2013-12-30
ISBN-13:

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