The Practical Handbook and Guide to Focus Group Research, Second Edition

The Practical Handbook and Guide to Focus Group Research, Second Edition

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Presents information on conducting market research with focus groups, discussing how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to yield more useful information.One major advantage of focus group research is the evolutionary nature of the process; the postgroup discussion often serves as ... Handbook and Guide to Focus Group Research, there are several different approaches to writing final reports.


Title:The Practical Handbook and Guide to Focus Group Research, Second Edition
Author: Thomas L. Greenbaum
Publisher:Wiley - 1993-03-08
ISBN-13:

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